Ethan is a coach, consultant, trainer, programme leader, innovative entrepreneur, and describes himself as a ‘living system’. He is a strategic thinker who sees the world as a series of inter-connected systems which make up the whole picture. He uses creativity to bring ideas to life.

Ethan’s particular areas of expertise include lnclusion & Diversity (I&D), LGBTQ+, Banking Governance, Credit & Risk and ESG.

Ethan has a commercial banking background having worked at HSBC and progressed into senior leadership roles at Regional and Global level where he transitioned genders. He later founded, grew and exited an award-winning UK E-Commerce start-up business – WHEY AHEAD® Organic Protein.

Ethan is passionate about bringing the best out of people and has an in-built curiosity of human beings. As a coach, he enjoys developing people’s  authentic personal brand and identity , encouraging positivity when  dealing with change, leading with purpose and building resilience . 

Ethan loves being a husband and father of two. He is a certified Personal Trainer, passionate about inclusion, team sports, organic health/nutrition and fitness.

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